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H&R Johnson to jointly launch Disney branded ceramic tiles in India

Johnson Tiles to set-up pan-India retail network of over 100 experience stores by FY13

Johnson tiles Disney collection - 1 CopyDecember 6, 2012

Disney Consumer Products (India) has associated with H&R Johnson (India), to launch the Disney branded ceramic tiles collection in India. The collection will include some of kid’s favourite Disney characters such as Mickey & Friends, Disney Princesses, Disney-Pixar Cars and Winnie the Pooh. Branded as Johnson Tiles’ Disney collection, this exciting range will bring to life Disney’s best loved stories in vibrant colours in new and fun styles inspired by new as well as classic Disney characters.

The strategic association with Disney to launch the Johnson Tiles Disney Collection is an outcome of H&R Johnson’s extensive market research over the last two years. Commenting on the outcome of this strategic alliance with Walt Disney, Mr Dinesh Vyas, Senior General Manager – Johnson Tiles said, “Our extensive market research on what consumers seek in the home lifestyle segment threw up very interesting findings. Today new home buyers as well as young home owners renovating their domestic abode seek elements in home space that will nurture and aid the development of their children. These new demands have created an altogether new category of design solutions that cater not only to aesthetic requirements but add developmental value to the children in that space. Our strategic tie-up to launch the Johnson Tiles Disney collection caters to these evolving needs. Our collection is designed keeping in mind the significance attached to children’s amenities.”

“Through our association with Disney, we will expand our product range through various innovations. The Disney collection is an important part of our strategy to position Johnson Tiles for long-term sustainable growth in the Indian market. We believe this association will provide us new impetus to drive our leadership through continuous innovations in these emerging segments,” said Mr. Arun Rao, Senior Vice President, Product Development & Technology – H&R Johnson (India).

“Disney Home products span across total home solutions including furniture, bedding, rugs, tableware, kitchenware, fans, paints and bath accessories. As we continue to expand our offerings for kids and families in India and build deeper emotional connections, we hope to bring in newer products that would take the Disney experience to the next level,” said Roshini Bakshi, Managing Director, Consumer Products, Retail and Publishing, Disney UTV. “We are excited to launch the Disney branded tiles in association with one of the leading ceramic tiles company in India and hope to bring Disney Magic alive for fans in a whole new way”, she added.

“The branded children’s product segment is a highly attractive growth opportunity. Playgrounds, theme parks, sports facilities, educational institutions, day care centres, libraries, children’s play areas, recreational spaces are being developed as consumers are laying crucial emphasis on the development of their children. These provide an extensive opportunity to deliver design-led innovative solutions that children can identify with and relate to,” added Dinesh Vyas.

Johnson tiles Disney collection -BUDS n BLOSSOMS CopyH&R Johnson India has undertaken a technical upgrade at its manufacturing unit in Karaikal where the Disney collection of wall tiles is being manufactured. Post this technical upgrade, the Karaikal unit has started digital production which is a crucial requirement in ensuring the trueness of Disney experience on its wall tiles. H&R Johnson (India) will be distributing and marketing the Johnson Tiles’ Disney collection across India through its strong distribution and retail network of over 1200 dealers, 15,000 sub-dealers, more than 54 modern retail outlets and a pan-India network of retail experience stores.

As part of its marketing initiatives to promote Johnson Tiles’ Disney Collection, H&R Johnson (India) will leverage its current network of 32 Retail Experience Stores to offer customers the intrinsic Disney experience. Johnson Tiles plans to establish a pan-India network of over 100 Retail Experience Stores by the end of the current fiscal. H&R Johnson (India) will also launch a 360 degree marketing campaign to announce the launch of the Disney collection as well as extensively leverage its Johnson Lifestyles social media assets to reach out to the nouveau consumers who expect unique requirements for their young ones.

The Johnson Tiles’ Disney collection will be accessorized with an exciting series of borders as well as floor tiles. The collection will be available across India at all House of Johnson modern retail stores as well as the Retail Experience Stores of the company.

Johnson Tiles is offering seven Disney bathroom concepts in this collection. Each concept is a theme of Disney characters in magical story settings. Each of these concepts consists of a set of 4 to 12 tiles depending upon the story theme. Johnson Tiles has priced each concept set at an MRP that ranges between Rs. 3,000 to Rs. 9,000 approximately. The seven Johnson Tiles’ Disney Bathroom concepts are A Sense of Adventure with Winnie the Pooh & Friends, Mickey & Minnie’s Buds ‘n’ Blossoms, A Day in the Park with Mickey, Donald, & Goofy, Snow White in the Summer Palace, Princesses concept featuring Cinderella, Aurora, Belle, Rapunzel, Bountiful Plenty with Mickey & Minnie and a special highlighter in the same concept.

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