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Morbi ceramic units bet big on digital printing

Over the past one year, 150 units have moved from conventional screen printing to digital printing

December 27, 2012

Morbi-based ceramic manufacturers are slowly moving to digital printing to improve on quality and speed up production. Over the past one year, 150 units have moved from conventional screen printing to digital printing, while many others are adopting the newer designing methods.

“Since past one year, almost 30-35 percent of the tile makers have adopted European technology to modernize their printing and designing. It is a fact that the industry is not doing well presently, in spite of that manufacturers are adopting modern technology,” said Mr. M P Shorya, Secretary of the Morbi-Dhuva Glaze Tiles Association.

He said, “Modernisation will help us to compete in international market. With digitisation, we can serve the international market as per their design preferences and we hope that it will help us grow our international business in coming days.”

The ceramic players have been importing this technology from Italy, Spain and China costing around Rs 2.5 crore. Some players are also adopting Indian technology for digital printing.

“Technology up-gradation is the demand of time. It will help us boost our business. Digital printing started in Morbi when the industry was at its peak last year,” said Rajesh Patel, former president of the association.

“With domestic market, we are expecting business from overseas market as well. Right now, export from Morbi is around Rs 350 crore,” Patel said. To accelerate the export business, Morbi-Dhuva Glaze Tiles Association had organized buyers-seller meet in Morbi in which about 30 countries representatives had participated. At present, ceramic market is down by around 20-25 percent in Morbi as real estate sector is not doing well in the country. But industry players hoping that in 2013 demand will increase.

Source: Media Reports

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