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RAK Ceramics launches mobile website

Indian subsidiary crosses Rs. 600 crore turnover

January 16, 2013

As part of its global digital marketing strategy, the world’s largest ceramic manufacturing company – RAK Ceramics – has made provisions for a smaller display with the launch of its mobile website, designed for handheld and touch-screen interfaces particularly for any mobile device or a tablet computer.

Undeniably living in a digital age, a large percentage of today’s population owns a smart phone. The company already enjoys a viewership of over 150,000 visitors a month on its regular online portal as it attracts visitors from its customers spread across over 160 countries where RAK Ceramics products are distributed.

Mr. Abdulla Mahmood, General Manager Marketing & Corporate Communication, RAK Ceramics, commented: “More and more, people have turned to smart phones and androids as their mobile of choice – which means more customers, are opening web pages on these devices. The problem with a conventional website on a smaller display is that it is unpractical, and we pride ourselves on being the complete opposite, which in turn gave rise to our new mobile website.”

The website allows customers to browse through RAK Ceramic’s eclectic range with over 8,000 designs to choose from, while further acquainting themselves with the company. On display will be the company’s various lines like Ceramics, GP Tiles, Specialty Tiles, Eco-friendly Tiles, Bathware along with the iDesign Tool, Latest News, CSR activities & Exhibitions, along with other elements of interest.

This new development joins the introduction of iPad version of the Touch Screen application, RAK’s iDesign Tool is available for download on App Store applications that was launched last year to an overwhelming response, bringing RAK Ceramics’ portfolio of choice to user’s fingertips. The application allows customers to design their own living area using RAK Ceramics products and have customized interior design ready within few minutes.

Looking at companies Indian operations, RAK Ceramics India Ltd witnessed a year on year growth of 60% and achieved a turnover of Rs. 617 crores for FY12.

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