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Marmomacc and Abitare il Tempo: Operators up by 15% to 65,000from 145 countries

MarmomaccThis edition of Marmomacc attracted more than 1,500 exhibitors from 58 countries and official trade delegations from 45 countries. More than 80 companies took part in Abitare il Tempo.

Indicators up and new records for the 49th Marmomacc, held for the first time in conjunction with Abitare il Tempo: more than 65,000 operators toured the halls, up by 15% over 2013, with 54% of attendance (+4,000) from 145 countries (143 last year). At the end of four show days at Veronafiere (24-27 September), the top ten international visitors saw India take first place, followed by Germany, Turkey, Spain and France. Then came China, the USA, Brazil, Russia and Egypt. There was also significant attendance from the United Kingdom, Iran, South Korea, Portugal and Poland.

“This edition marked a critical step for Marmomacc, in terms of both the international development of the sector and the reciprocal promotion agreement with Expo 2015,” said Ettore Riello, President of Veronafiere. It is equally proof that trade shows are strategic assets in Italy’s industrial policy and highlight Veronafiere’s leading role in Italy and abroad.

“This is a very positive result for the companies producing natural stone products, furniture and furnishing – all examples of excellence Made in Italy,” said Giovanni Mantovani, CEO of Veronafiere.

“Such results are not fortuitous but the result of the major promotion Veronafiere implements through its network of delegates in 60 countries and the initiatives of Marmomacc in the World. Such action this year achieved an increase in exhibitors (1502 from 58 countries), joined

by more than 80 companies attending Abitare il Tempo, as well as official trade delegations from 45 countries.”

Marmomacc thereby confirms its status as the landmark international event for the entire natural stone value chain, from materials to manufacturing technologies and training opportunities for architects and designers. This year, for the first time, the show was held alongside Abitare il Tempo – the exhibition dedicated to furniture, interior finishes and the contract world.

The next edition of Marmomacc and Abitare il Tempo is scheduled Wednesday 30 September to Saturday 3 October 2015.

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Marmomacc-1aOrganized trade missions from 45 countries

With 90 billion euros on investments in infrastructures planned over the next two years, including more than 6 billions set aside for the 2016 Olympics, Brazil is one of the most promising markets for the natural stone industry and the contract field. Rio de Janeiro is witnessing the construction of 13,700 new high-standard hotel rooms, not to mention work on Metro Line 4, the rapid bus system, and the modernisation of Galeao Airport and Porto Maravilha. These opportunities were presented during the 49th Marmomacc, the leading international marble and granite trade fair.

Marmomacc-1bMarmomacc-1c Marmomacc-1d Marmomacc-1e Marmomacc-1f Marmomacc-1g“Brazilian companies and operators attending Marmomacc,” said Giorgio Rossi, Secretary-General of the Italo-Brazilian Chamber of Commerce, “are looking for potential partners in joint ventures and exchange of know-how.”

Major projects require decorative stones and furniture for luxury hospitality facilities and much more. The is growing demand in Brazil for natural stone technologies and processing machinery. Brazil, in fact, every year quarries raw material from 1,500 sites coming to more than 9 million tons, half of which is granite. Yet, developing this sector requires more modern plant and this is why Brazil is looking to Made in Italy as a preferential channel: machinery worth about 150 million euros was imported in 2013 (+47% over 2012), of which an impressive 93 millions from Italy.

In this context, said Giovanni Mantovani, CEO & Director General of Veronafiere, “Marmomacc is the main world hub for trade in stone and related promotion, with more than 1,500 exhibitors from 58 countries and trade delegations from 45 countries. As regards Brazil, in particular, we are the only Exhibition able to boast stable presence in the main production district of Espirito Santo, thanks to Vitória Stone Fair/Marmomacc Latin America, Cachoeiro Stone Fair and the upcoming debut of EXPO Construçõesin November under the Samoter brand name.”

In addition to the stop-offs by Marmomacc World Tour in Brazil, the United States, Qatar, Saudi Arabia, Egypt and Morocco, the network of 60 foreign delegates and major investments to promote incoming foreign buyers, Marmomacc has also signed important agreements over the years with the aim of developing the international status of the event that already today boasts 900 foreign exhibitors and 60% of visitors from abroad. The ICE-Agency, in collaboration with Confindustria Marmomacchine, has organized a mission of 46 foreign operators, managers of companies specializing in marble and granite quarrying and processing fields.

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“The expanded partnership between ICE-Agency and the natural stone sector,” says Alessandro Liberatori, ICE Manager of the Engineering Chemical Energy Environment Office, “has ensured that a delegation from 17 countries has travelled to Verona this year. Over and above Marmomacc, we have scheduled a series of promotional events in Iran, Turkey, Mozambique, Palestine and Burma.”

And while speaking of Myanmar, a delegation of companies and representatives of the Myanmar Ministry for Mining Activities is visiting Marmomacc accompanied by Unido Itpo Italy, the United Nations Organization for Industrial Development, and Mise, the Italian Ministry for Economic Development.

Best Communicator Award 2014

Boasting eight editions by now, it has become one of the most sought-after awards in the design area. The Best Communicator Award 2014 was presented at the end of the first day of the 49th Marmomacc, scheduled with Abitare il Tempo, to exhibiting companies that proved able to enhance the importance of exhibition space as a means of communication.

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The ceremony took place in the Santa Margherita Arena area in the Inside Marmomacc & Abitare il Tempo Hall.

The prestigious jury comprising Giorgio Tartaro (journalist and television presenter, President), Luca Molinari (architect), Livia Peraldo Matton (Director of Elle Decor Italia and Home), Patrizia Pozzi (landscape architect) and Marco Romanelli (architect) awarded the first prize and Special Mentions in four categories: Design, Innovation, In the World and Abitare il Tempo.

After having visited and evaluated all the stands in the exhibition centre, the jury rewarded those deserving most attention in view of the care and insight enacted to highlight and convey the potential and prospects of the materials presented.

The companies receiving Special Mentions also received a bottle of Profumo di Marmo, an entrepreneurial idea conceived by the Women of Marble Association to promote local areas and this precious material through a fragrance for women.

The First Prize in the Design category went to GRASSI PIETRE and the installation by Architect Manuel Aires Mateus within the scope of the ‘Living Stone’ project “for its poetic reinterpretation of the theme of the patio and the use of stone in a free flowing pattern. The project evokes and enhances the timeless value of stone”.

In the same category, a special mention was awarded to FRIUL MOSAIC with the project by Gumdesign studio “for the delicate set-­‐up starting off from an iconic interpretation of the home as a matrix to create a mosaic of potentially infinite shapes” and SAVEMA with the project by Silvia Nerbi + Paolo Armenise Studio of Architecture “for the careful design of stand architecture to ensure an intelligent blend of vertical and horizontal surfaces exploiting different textures”.

The First Prize in the Innovation category was made to to MB SpA with the project by Architect Giorgio Canale “for having transformed machinery into an aesthetic matrix capable of generating the entire set-up and communication project”.

Special mentions went to PROMETEC with the project by Architect Giovanni Giorgi “for having conceived the exhibit as a place for displaying not only corporate communication but also cultural and visual research into the local area”, and GRAZIANI MARMI with the project by designer Eugenio Biselli “for the innovative and original use of marble applied in unusual contexts”.

The First Prize for In the World category went to STONE GROUP INTERNATIONAL (Greece) with the project by Architect Michalis Theofilou “for having created an evocative set-up capable of combining the myths of ancient Greece with contemporary stone processing”.

In the same category, a Special Mention went to TAB INDIA with the project by designer Barbara Pizzi “for the impressive articulation of space using stone artefacts in a series of colours on show”.

The category reserved for companies exhibiting at Abitare il Tempo ITLAS took First Prize with the project by Architect Marco Casamonti of Studio Archea “for having transformed a semi-finished product into poetic element capable on its own of defining the stand area”.

A Special Mention was awarded to PALMALISA ZANTEDESCHI”for having turned stone materials -noble and waste alike-into works of art by fluidly combining aesthetics and content”.

The occasion also saw the presentation of the Master of Stone 2014 awards for those whose efforts have helped distinguish the field within the scope of specific local areas. The origins of this award date back to 1300 and are part of the traditions of the Guild of Stone Art in Verona. In 1980, a group of entrepreneurs in the Valpolicella area gave new life to the Corporation and since then Marmomacc proclaims a “Master of Stone” every year.

The award was made to Fajar Gelora Inti, one of the largest producers of natural stones in Indonesia.

“His company has established a superb reputation in the stone industry through excellent products and services, achieving numerous successes on an international scale”, and Stuart Vardy “for thirty years Managing Director and Partner of Blyth Marble Company Ltd (company active in Great Britain and India) for the many close bonds created over the years with companies in the Verona marble district for which he has become one of the most active ambassadors on English-speaking markets”.

And, lastly, to Maurilio Manara, the famous Italian cartoonist better known as Milo, whose creative genius recently created the sculpture “Valpolicella” in “Verona Red” and “Nembro Gialetto” marble, “for having made – thanks to this project – an important contribution to the promotion of the tradition and culture of marble processing as matter, idea, form and art”.

The same day also hosted the Woman of Marble Award, made to architect Benedetta Tagliabue for her skill in experimenting with innovative forms and materials where design embraces thought, speaks through details and narrates a poetic sensitivity, as well as her architecture conveying values such as environmental sustainability and social housing. The Association also praised the special attention ensured by Architect Tagliabue to talented young people, especially Italians, whereby she becomes an “Ambassador” of the creative and innovative potential of Italy, as well as highlighting a female vision of architecture that can change and be moulded in response to n new social and human models.

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