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Levantina: Designing new realities with natural stone

Sebastián FullanaMarketing Director, Levantina

Sebastián Fullana
Marketing Director, Levantina

Founded in 1959, Levantina – a leading Spanish multinational company in natural stone industry – is currently one of the most innovative companies in stone industry. It employs a sophisticated production process that results in the production of technologically advanced products and has nine manufacturing plants, including seven factories in Spain, one factory in Brazil and one in Morocco.
Levantina’s main source of supply is its own quarries. Presently extracting 2.2 million tons a year, the company is famous for having the greatest number of quarries. It has more than 40 marble, granite and other stone quarries in countries such as Spain, Portugal and Brazil. These quarries include the Monte Coto quarry in Alicante, Spain, from which the internationally famous Crema Marfil is extracted.
Levantina’s products are sold to 110 countries, and its product line includes an impressive range of marble, limestone, sandstone, granite and Techlam® – a groundbreaking ceramic product with a thickness of only 3 mm.
The Stone and Tile in India team recently had the chance to interview Levantina’s Marketing Director Sebastián Fullana – simply a mine of information. Given below are his answers to the questions that the STI team asked him.

Stone and Tile in India: Levantina has 50 years of experience. Tell us about the history of your Company – its successes and failures.

Sebastián Fullana: Levantina is a leading Spanish multinational company in natural stone industry. It was founded in 1959, and in recent years, it has grown continuously and undergone significant international expansion, making it the leading company in the sector. Levantina is presently one of the most innovative companies in stone industry, as it employs sophisticated production processes that result in technologically advanced products.

LEVANTINA COTO J-T REPORTAJESTI: What are your Company’s success factors? Where does your company’s core strength lie?

SF: It lies in our response capacity, our high production capacity, the high technology we employ in formats and finishes, our wide range of materials and our international presence.

Levantina’s primary sources of supply are its own quarries from which more than 2.2 m tons of raw materials are extracted annually, so enabling it to take on and guarantee the supply of materials for large-scale projects. It is a leading international company in terms of extraction of natural stone. It has numerous marble, granite, and other stone quarries located all over the world, such as Portugal, Brazil and Spain, where exists the largest marble deposit in the world. The Monte Coto Crema Marfil quarry is located in Pinoso, in the Province of Alicante.

Only a large organisation has sufficient capacity to mobilise large resources and can carry out large scale architectural projects. Levantina has the long experience of supplying large projects on a worldwide scale and has successfully consolidated its position as the leading company in the sector. Its nine specialised factories are capable of high production volumes and guarantee response and quality of service.

Levantina has considerable experience and all the necessary resources to process a multitude of formats and special finishes. Its production flexibility is comparable with the ease with which formats and materials can be chosen for each project. Levantina’s high-tech digitally controlled machinery allows it to achieve the highest performance with the maximum flexibility and precision in the final product

The ability to choose between alternative products and solutions at the time of designing a project is fundamental when successfully developing cutting-edge architecture. Levantina has a wide range of exclusive and unique natural stones that allows architects and interior designers to make their ideal choice of materials. Levantina’s portfolio of more than 200 materials comprises Spanish marble, granite, limestone and sandstone, advanced materials such as Techlam® and the company’s star product, Crema Marfil.

Levantina has a global presence with its many quarries, nine factories and 30 own distribution warehouses. It exports its products to over 110 countries.

STI: How equipped is your manufacturing and processing unit?

SF: Levantina has nine production centre facilities strategically distributed throughout the world: seven factories in Spain, one factory in Brazil and one factory in Morocco. Levantina’s facilities are equipped with the latest generation of technology – thanks to its large investments in this area. This allows the best and fastest solutions to the needs of every one of its customers.

Its production processes are subject to exhaustive checks to guarantee the highest quality of its finished materials. Levantina has ISO 9001, which confirms the company’s commitment to the continuous improvement of its manufacturing resources.

In 2006, Levantina entered the ceramic sector with the opening of a factory for thin ceramic sheets in its facilities in Alicante. It is the first company in Spain to use this type of machinery. This bears witness to the company’s emphasis on R&D and the search for new construction solutions for its customers.

As an example of its commitment to granite, Levantina has invested in the latest high technology machinery: a resin line and multi-wire machine. Levantina is the only company in Spain which has a resin line for its own materials, so that it has full control of the whole process.

Our multi-wire machine can be regarded as our commitment to a production process that is able to respond quickly and flexibly to customer needs. It may be mentioned that a multi-wire machine cuts much faster than a traditional gang saw. It is also an endorsement of Spanish technology, as it is made in Spain. It creates less pollution and damages the environment less than the traditional method. Both machines are used in our facilities in Porriño, Galicia.

STI: How important is your projects department? Tell us about the latest projects that Levantina has developed. Why is important for you to work with architects and engineers?

SF: Thanks to Levantina’s response capacity, high technology in formats and finishes and a wide range of materials, the company offers a complete service and is capable of carrying out projects from start to finish. It has the ability to define every necessary detail, whether advice on what to choose from its range of materials, or the proposed detailed layout of individual tiles or slabs or the study of architectural possibilities in order to facilitate the project and its launch.

Levantina works internationally with architects and engineers on the use of its materials in flooring and paving, wall covering, ventilated facades and other technical solutions, turning all kinds of projects into reality.

It has set up its project centre at its office in Alicante, Spain. It is a technical area of 1000m2 equipped with all the equipment necessary to design and monitor large-scale projects. Our facilities have been designed to answer the needs of architects, designers, interior decorators and builders.

Levantina has worked with the most prestigious architects to supply landmark stone projects around the world, such as Hotel JW Marriott Marquis in Dubai, that highlight the quality and exclusivity of Levantina materials for projects of high magnitude. Recently, Levantina has supplied material for different hotels, including The Westin Mina Seyahi Beach Resort; The One&Only Royal Mirage both in Dubai; and the exclusive Hotel Hilton Conrad del Algarve, Portugal.

LevantinaSTI: Bankia is updating the image of its branches with the ceramic TECHLAM® from your company. What is so special about this ceramic tile?

SF: TECHLAM® is a slim ceramic tile only 3 mm thick. It weighs 21.3 kg/m2 and is available in panels of up to 1 x 3 metres. It provides architects and interior designers with an infinite number of possibilities, thanks to its range of sizes and colours, durability, hygiene and ease of installation. Its collection is composed of 46 colours and it is commercialised in different thickness: 3 mm, 3mm + reinforcement, 5 mm, 5 mm + reinforcement, 3+3 mm y 3+3+3 mm

The suitability of this material to refurbishments highlights its large format, and is the main feature that compels people to choose it. In the refurbishment of Bankia, time was a very important factor and the TECHLAM ® porcelain, with only 3 mm thickness, could be placed directly on the old support to be coated without any work… . In this way, the leveling of other floors and doors was not necessary. Easy and clean installation saved them considerable time and cost in carrying out refurbishment.

STI: How important are your quarries to your business? How many quarries do you have?

SF: Levantina’s main source of supply is its own quarries. This clearly distinguishes it from other companies and enables it to guarantee rapid supply of natural stone for large projects. It has more than 40 marble, granite and other stone quarries distributed throughout different countries, such as Spain, Portugal and Brazil, the home of exotic stones. Levantina presently extracts 350.000 m3 a year, making it the company with the greatest number of own quarries. These include the Monte Coto quarry in Alicante, Spain, from which the internationally famous Crema Marfil is extracted. Levantina also has preferential and exclusive supply agreements for natural stones from other mines.

STI: Do you think you need to invest more in research and development?

SF: One of the factors that set Levantina apart from other companies is the significant investment it makes in research and development. Levantina’s use of the most technologically advanced processes ensures that its natural stone has the highest performance-level and is capable of providing innovative solutions in line with the latest market trends. Levantina is therefore constantly updating its collection with the results of this work in the area of innovation.

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