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Stone+tec Nürnberg 2013: Smaller but smarter!

Stone+tec 2013• New orientation proves successful

• Great satisfaction among the participants

• Next event: 13–16 May 2015

Stone+tec Nürnberg, the International Trade Fair Natural Stone and Stoneprocessing Technology, took place from 29 May to 1 June 2013 and proved that it is rightly one of the sector’s top events in the world. The biennial gathering at the Exhibition Centre Nuremberg attracted 543 companies in the three exhibition segments of “Natural Stone”, “Technology” and “Gravestones” and 19,562 trade visitors.

“We are convinced that we have taken a decisive step forward with the 2013 event,” says Willy Viethen, Director Exhibitions at NürnbergMesse; he is also responsible for Stone+tec Nürnberg. “Supply and demand change, trade flows change – exhibitions as reflections of the market must change accordingly, as this is the only way they can survive as sector gatherings.”

Focusing the trade fair on the German-speaking region and its Central European context was the result of detailed market observations. “For more than three decades, Stone+tec Nürnberg has maintained its position in a global market with strong regional emphases and many challenges,” Viethen added. “We spoke to many companies and stone experts in the preparatory phase of this year’s exhibition in order to obtain an impression of what the market actually needs at the moment. The result clearly indicated where we have to go from here: smaller but smarter!”

Stone+tec Nürnberg with 543 exhibitors and 19,562 visitors still ranks among the biggest international trade fairs for natural stone. “In terms of figures alone, Stone+tec Nürnberg is the world’s number 5,” says Willy Viethen. The majority of the visitors – mainly stonemasons, natural stone traders, tilers, gardening and landscape contractors, and architects – come from Germany, Austria and Switzerland (altogether about 80 per cent) and the neighbouring European regions. Visitors from a total of 55 nations came to Nürnberg. The list of the largest exhibiting countries is headed by Germany, followed by Italy, China, India, Turkey, France, Austria, Portugal and Egypt.

Basis for success: Quality before quantity

“The companies and visitors at exhibitions are, of course, mainly interested in successful business, but they can contribute much more to success than just showing new products. Exhibitions are also networking platforms, emotional experiences and opportunities for knowledge exchange,” says Willy Viethen.

Nine out of ten visitors are involved in purchasing and procurement decisions in their company, and just as many were satisfied with the products offered at Stone+tec Nürnberg 2013, as almost 80 per cent of the exhibitors had brought along a new or improved product. Some 90 per cent of the companies were satisfied with the professional qualifications of the visitors and stated after the exhibition that they had reached their most important target groups here and made new business connections. “In this context, it is particularly remarkable that half the visitors at Stone+tec in Nürnberg say it is the only trade fair for the natural stone industry that they visit,” explains Willy Viethen. Eight out of ten exhibitors also expect follow-up business. Over half the companies were satisfied with their presence at the exhibition, and 28 per cent even rated their success as good to very good and Stone+tec as important to an outstanding part of their marketing activities. “Compared with other trade fairs on similar themes, Stone+tec is even important to very important for three-quarters of the exhibitors – a clear sign that together we are on the right track,” says Viethen.

Prize-winning achievements

Awards for outstanding achievements in architecture and craftsmanship were presented again at Stone+tec Nürnberg 2013. The winner of the German Natural Stone Award 2013 chosen from some 60 works entered was the new e-science lab designed by the Austrian architects Baumschlager Eberle for the Swiss Federal Institute of Technology Zurich. The German Natural Stone Award is presented every two years to user-orientated indoor or outdoor projects of natural stone that are examples of high architectural quality, technically innovative application and sustainable construction using natural stone.

A European skills competition to promote newcomers to the stonemasonry trade took place for the first time at Stone+tec Nürnberg 2013. Seven young male and female stonemasons from Austria, Switzerland and Germany pitted their skills against each other in the task of making a head of their own design from a sandstone column one and a half metres high. The Swiss stonemason Melanie Sterba won the first prize with her work called “Der Schrei” (The Scream).

Save the date in 2015!

The next Stone+tec in the cycle takes place at the Exhibition Centre, Nuremberg, in two years’ time during 13–16 May 2015.

Stone+tec Nürnberg is organised by NürnbergMesse, and its honorary sponsors are the Deutscher Naturwerkstein-Verband (German Natural Stone Association), the Bundesinnungsverband des deutschen Steinmetz- und Steinbildhauerhandwerks (Federal Guild of German Stonemasons and Stone Sculptors) and the Fachverband Fliesen und Naturstein im Zentralverband des Deutschen Baugewerbes (German Tile and Natural Stone Association). The trade fair is supported at the international level by Confindustria Marmomacchine, the Italian Association of Manufacturers and Users of Machinery and Other Equipment for Natural Stone Processing.

Mitte Exibition Colarge

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